TV Living: Television, Culture and Everyday Life by David Gauntlett, ISBN 0415184851
"TV Living" presents the surprising results of the largest survey of television viewing habits ever completed. For five years, 500 people kept a diary of their television viewing, their lives, and the relationship between the two. The results upset and confirmed commonly held beliefs about audiences, such as: television is not a masculine domain, the elderly audience has diverse tastes, and people regulate how much violence, sex, or bad language they watch. This clear and engaging book, which includes actual quotes from diaries, presents an exciting, literate, and thoughtful picture of the complex and fascinating relationship between mass media and people's lives today.
Television Fundamentals by John Watkinson, ISBN 0240514114
The word 'television' today means moving pictures in colour, with sound, brought to the viewer by terrestrial or satellite broadcast, cable or recording medium. The techniques and processes necessary to create, record, deliver and display television pictures form the major part of this book. Television Fundamentals is written in clear English, with a minimum of mathematics. Readers are taken, in a logical sequence of small steps, through the fundamental principles of the subject, with practical applications and a guide to troubleshooting included. Encoding, decoding, recording and transmission are treated in depth.
Television Fundamentals by John Watkinson, ISBN 0240514114 
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Digital Television: DTV and the Consumer
The latest entry in Blackwell Publishing's Media and Technology series, Digital Television: DTV and the Consumer provides media students, scholars, and professionals a compelling perspective of the social and cultural presence of this emerging technological phenomenon. Numerous books today address digital television (DTV), yet almost all of these focus on the technology associated with implementing new hardware and software. Digital Television: DTV and the Consumer offers a pragmatic, socially oriented basis for understanding DTV and helps reduce confusion as the nation moves to over-the-air DTV.
Digital Television: DTV and the Consumer
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